For gyms

Towel service that keeps up with peak-hour demand.

Antimicrobial wash cycle, RFID towel tracking, same-day emergency delivery, and member towel damage reimbursement built in.

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400 visits
503000
2 towels
14
30 days
2031

Water saved / yr

2,217,600 L

CO₂ saved / yr

38,304 kg

Benchmark: UK Active Fitness Report 2024 — gyms spend £0.28/towel-day on in-house laundry vs £0.16 outsourced.

Estimated monthly cost

£3,840

per month · vs £6,720 in-house

Annual savings

£34,560

43% cheaper than in-house

Break-even

2 months

Switching pays for itself.

Volume: 8,400 kg/month

Two-week paid pilot before any contract.

What we solve

The five things gyms always ask us about first.

  • High-volume towel rotation at peak hours
  • Sweat treatment without harsh chemicals
  • Member complaint reduction — the towel matters
  • Inventory shrinkage — where do towels go?

Built for the way gyms operate.

Industry-specific operations, not a one-size-fits-all consumer service.

Antimicrobial wash cycle

Fabric-safe antimicrobial treatment kills 99.9% of bacteria without harsh chemicals — members notice on day one.

RFID towel tracking (know when inventory is low)

Every towel is RFID-tagged. Real-time inventory means you re-order before you run out — never mid-Zumba class.

Same-day emergency delivery

Ran out of towels mid-shift? One WhatsApp message. We're back within 4 hours, guaranteed.

Member towel damage reimbursement

Damage from stray razors, hair dye, or lipstick — we replace at no cost so you don't chip your inventory budget.

Case study

PureGym Shoreditch eliminated peak-hour towel shortage

Towel stock-outs

0

-100%

Member towel complaints

2/mo

-83%

Cost per towel-day

£0.14

-22%

"Members judge us on the towel. We stopped worrying about it — which means we stopped losing renewals over it."

Jake Halston Regional Manager, PureGym London

Sector FAQ

Questions gyms always ask.

Direct answers. If we don't know, we say so.

What antimicrobial wash cycle do you use?
Silver-ion + hydrogen peroxide finish that's certified against ISO 20743 for AATCC-100 microbial reduction. Fabric-safe, no chlorine, doesn't degrade the towel-hand over time.
How fast is same-day emergency delivery?
4 hours from a WhatsApp message. Ran out mid-Zumba? One message. We're there.
Do you track towel inventory with RFID?
Yes — every towel is RFID-tagged. Real-time low-stock alerts pipe into WhatsApp so you re-order before running out.
What if members damage towels (hair dye, razors, lipstick)?
Included in the standard contract — we replace up to £600/year of member-damaged towels without an itemised claim.
Do you handle branded gym towels?
Yes — one-off logo embroidery on rented towels from £0.85/towel; screen-print bulk order turnaround 10 days.
What about robes / spa towels for the wellness area?
Wellness bolt-on tier — silkier finish, aromatherapy final rinse, individual robe numbering. Priced separately per unit.
Do you serve independent gyms or only chains?
Both — the sliding-scale tier makes economic sense for gyms above 400 daily visits. Below that, the towel service may cost more than in-house; we'll tell you honestly on the discovery call.
Can you split invoices across chain properties?
Yes — chain-account rollup with per-property lines, same as our hotel contracts. Finance sees the master; ops sees per-club.

Compliance

Compliance you can hand your auditor

What we hold today, what we are working towards, and how we prove each.

Ready to stop doing laundry?

Schedule your first pickup in 60 seconds. New customers get £10 off — use code FRESH10.

No subscription required. Cancel any time. Pay only for what you wash.