Towel service that keeps up with peak-hour demand.
Antimicrobial wash cycle, RFID towel tracking, same-day emergency delivery, and member towel damage reimbursement built in.
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Water saved / yr
2,217,600 L
CO₂ saved / yr
38,304 kg
Benchmark: UK Active Fitness Report 2024 — gyms spend £0.28/towel-day on in-house laundry vs £0.16 outsourced.
Estimated monthly cost
£3,840
per month · vs £6,720 in-house
Annual savings
£34,560
43% cheaper than in-house
Break-even
2 months
Switching pays for itself.
Two-week paid pilot before any contract.
What we solve
The five things gyms always ask us about first.
- High-volume towel rotation at peak hours
- Sweat treatment without harsh chemicals
- Member complaint reduction — the towel matters
- Inventory shrinkage — where do towels go?
Built for the way gyms operate.
Industry-specific operations, not a one-size-fits-all consumer service.
Antimicrobial wash cycle
Fabric-safe antimicrobial treatment kills 99.9% of bacteria without harsh chemicals — members notice on day one.
RFID towel tracking (know when inventory is low)
Every towel is RFID-tagged. Real-time inventory means you re-order before you run out — never mid-Zumba class.
Same-day emergency delivery
Ran out of towels mid-shift? One WhatsApp message. We're back within 4 hours, guaranteed.
Member towel damage reimbursement
Damage from stray razors, hair dye, or lipstick — we replace at no cost so you don't chip your inventory budget.
Case study
PureGym Shoreditch eliminated peak-hour towel shortage
Towel stock-outs
0
-100%
Member towel complaints
2/mo
-83%
Cost per towel-day
£0.14
-22%
"Members judge us on the towel. We stopped worrying about it — which means we stopped losing renewals over it."
Jake Halston — Regional Manager, PureGym London
Sector FAQ
Questions gyms always ask.
Direct answers. If we don't know, we say so.
What antimicrobial wash cycle do you use?
How fast is same-day emergency delivery?
Do you track towel inventory with RFID?
What if members damage towels (hair dye, razors, lipstick)?
Do you handle branded gym towels?
What about robes / spa towels for the wellness area?
Do you serve independent gyms or only chains?
Can you split invoices across chain properties?
Compliance
Compliance you can hand your auditor
What we hold today, what we are working towards, and how we prove each.
Ready to stop doing laundry?
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No subscription required. Cancel any time. Pay only for what you wash.