Case studies
gymsLondon·2,400 members · 24/7 access

PureGym Shoreditch eliminated peak-hour towel shortage

PureGym Shoreditch

Towel stock-outs

0

-100%

Member towel complaints

2/mo

-83%

Cost per towel-day

£0.14

-22%

The challenge

Peak-hour towel shortages were the #2 member complaint after "too crowded". Manual weekly restocks meant Monday morning had 40% of Sunday's stock left.

Our solution

RFID-tagged every towel. Same-day emergency delivery on any inventory dip below 30%. Antimicrobial wash cycle upgraded from standard.

"Members judge us on the towel. We stopped worrying about it — which means we stopped losing renewals over it."

Jake Halston Regional Manager, PureGym London

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PureGym Shoreditch eliminated peak-hour towel shortage

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