PureGym Shoreditch eliminated peak-hour towel shortage
PureGym Shoreditch
Towel stock-outs
0
-100%
Member towel complaints
2/mo
-83%
Cost per towel-day
£0.14
-22%
The challenge
Peak-hour towel shortages were the #2 member complaint after "too crowded". Manual weekly restocks meant Monday morning had 40% of Sunday's stock left.
Our solution
RFID-tagged every towel. Same-day emergency delivery on any inventory dip below 30%. Antimicrobial wash cycle upgraded from standard.
"Members judge us on the towel. We stopped worrying about it — which means we stopped losing renewals over it."
Jake Halston — Regional Manager, PureGym London
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PureGym Shoreditch eliminated peak-hour towel shortage
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